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Surveys show that “Coke is it” when it comes to brand recognition around the globe. For more than a century, Coca-Cola has carefully developed an effervescent image of youth, love and loyalty. Coca-Cola ads around the world reflect the lives and cultures of their customers. Coca-Cola's advertising has had a significant impact on culture, developing the modern image of Santa Claus, featuring beautiful young actresses and models in ads, and even, in 1970, turning a cong from a Coca-Cola commercial called “I’d Like to Teach the World to Sing” into a popular hit single.

 

 

MEDIA AUCTION

 

If you advertise anywhere, join our annual media auction!

Media Auction

The Fresno Advertising Foundation annually holds a media auction to make available TV, radio, outdoor, print and online media available to bidders from throughout the business community.

The purpose is to raise much-needed funds for Fresno Advertising Foundation activities, but the result is that local advertisers acquire valuable media space and time at a fraction of the real price. It's a win-win situation: advertisers get to be seen and heard on media they might not otherwise be able to afford, and media get the opportunity to prove their strength to new customers.

If you'd like to join the bidding in the next media auction – or provide media space or time as a charitable donation – contact

 

 
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