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Some of the most controversial ads ever made, the long-running campaign for Calvin Klein products (clothing and fragrances) are also some of the most memorable. The early ads in the 1980s were shot by fashion photographers. Calvin Klein’s advertising campaigns often prove that controversy can be very successful. One of his male underwear models, Mark Wahlberg, went on to fame as a hip hop star, actor and producer. In the movie “Back to the Future,” Marty McFly goes by the name Calvin Klein after he is called that by his fifties mother because he is wearing CK underwear. |
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John Reed King Scholarship Fund
Scholarships are awarded annually by the Fresno Advertising Federation and the Fresno Advertising Foundation.
Eligibility requirements insist that recipients be Fresno-area college or university students majoring in advertising, marketing, public relations or the graphic arts. Financial need is often a consideration in making awards, but the student's perceived ability to have a successful career in advertising or marketing is paramount.
For a current application visit http://www.fresnoadfed.org.
John Reed King Biography
Born in 1914 in Wilmington, Delaware, John Reed King was a famous radio and television game show host who hosted numerous game shows during the 1930s, 1940s and 1950s. He had one of the top rated radio shows of the 1930s with "Missus Goes A-Shopping." He hosted the first television game shows ever broadcast: on August 1, 1944, he hosted "Missus Goes A-Shopping," and on January 29, 1946 he hosted "It's a Gift."
In addition to his radio and television quiz shows, Mr. King was also notable as the voice of Paramount newsreels, and for many years was coordinating producer of the series. His voice can often be heard on the Turner Movie Classics cable network when the movie newsreels are replayed from time to time.
In the 1950s, Mr. King was a vice president at the McCann Erickson advertising agency, where he was the star of radio's "Sky King" and producer of one of television's most popular series of the late 1950's, "Death Valley Days," which featured, among other hosts, Ronald Reagan.
Fresno advertising executives Cliff Davis and Vern Crow hired Mr. King to perform in local television and radio commercials for a financial institution in 1970. Mr. King so enjoyed his brief visit to central California that he decided to make Fresno his home in 1972. He worked a brief period for Cliff Davis Advertising, and held a position as news anchor at Channel 47.
A member of the Fresno Advertising Federation when he lived in Fresno, Mr. King served as president and worked with great vigor on the organization's behalf. While serving as Federation president, he was one of the creators, writers and actors in "Mad Club Madness I & II" live musical-comedy revues that filled theatres and raised funds for scholarships.
John Reed King was the Director of Business Development for a local financial institution and an honorary member of the Fresno Advertising Federation until his sudden death in 1979 from a heart attack.
Because of his high standards, friendship and professional qualities, the Fresno Advertising Federation's Board of Directors named its scholarship fund in Mr. King's memory.
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